Laertis Ikonomou, PhD, University at Buffalo & The State University of New York, Buffalo, NY, provides an overview of the evolving landscape of direct-to-consumer marketing of unproven cell-based therapies, a challenge that has been facing the field of cell and gene therapies for a number of years. In line with advancements in the field in recent years, there has been an increase in the prevalence of unproven therapeutic products incorporating perinatal tissues and exosomes being offered to patients, as well as a rise in cell banking services offering the freezing of various tissues such as T-cells. This interview took place during the International Society for Cell & Gene Therapy (ISCT) Annual Meeting 2021.